<aside> 👋 Thanks for checking out my resource. I hope it helps you make better decisions and build awesome startups.

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My name is Alexander Thomsen, a product builder and zero to one specialist with 10 years of experience in product and tech. I’m a former founder and was the head of product for a leading venture builder. Now I spend my time building digital products and offering startup and product support.

<aside> 🔌 Let's connect on Linkedin

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<aside> ℹ️ About

Understanding and achieving the intersection fit between Market, Product, Channel, and Model is crucial for the success of any startup. This template will guide you through the key questions and activities to uncover this fit and ensure sustainable traction for your venture.

Focus first on market-product fit, which is all about validating the target market’s problems and matching them with a solution. Then, experiment and identify the key growth channels that match your type of product and your target market. Lastly, make sure you can create a profitable business model that sustains growth and generates revenue.

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1. Market 👥


Key questions

Frameworks and activities

2. Product 📱


Key questions